Hints for manufacturers and importers
Germany is an interesting and important market for the manufacturers of construction equipment, tools, fork-lift-trucks and aerial work platforms. Manufacturers from all over the world try to find the right distribution channels. Direct sales systems are expensive and without detailed knowledge of the market structure and the customer needs, it is nearly impossible to establish a successful distribution system. In addition to that, motivated and qualified employees are needed but – due to a growing lack of specialized workforce – not always easy to find and recruit.
Therefore the manufacturers need competent partners in Germany with appropriate qualifications to distribute their products.
“Who are the 10 largest dealers in Germany?”
This is the most frequently asked question, when a manufacturer from abroad or his consultant company gets in touch with the bbi – often the first contact address in Germany. The answer is, that there are more than ten good and qualified dealer companies in Germany. They are successful, because their distribution programs contain a wide range of quality products and they furthermore have long-termed partnerships with different manufacturers. For new manufacturers wishing to enter the german market and looking for a partnership, it might therefore be helpful to contact the bbi and learn more about:
- the german market
- the criteria, dealers choices regarding possible partnerships are based on
- the requirements, manufacturers have to fulfill to be attractive for a dealer partner
- details on the rental market
- how other manufacturers were successful in Germany
For more information, please do not hesitate to contact us:
bbi – Bundesverband der Baumaschinen-, Baugeräte- und Industriemaschinen-Firmen e.V.
Phone: 0049 - 228 - 22 34 69